Fanatic Live

Fan marketing specialists Ear to the Ground launched a series of events to help brands understand the mentality of fans and create better fan communications programmes. 

An unlikely bunch of people from across the UK fan landscape met up at the Hospital Club in Covent Garden. Record labels mixed with premiership football clubs, academics, artist managers, global apparel brands and key representatives from the worlds of rugby, horse racing, mass participation and cycling. 

They were all there to discuss whether or not you could ever use the ‘Consumer Word’ when talking to Fans.

We produced a quick overview of the event.